About

visionary. precise. authentic.

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Luke (LPJ) McCabe is an award-winning Show Creative Director shaping the intersection of music, culture and brand experience. His work spans global stages - from music artist tours, televised award shows to stadium ceremonies, fashion shows and large-scale branded spectaculars within the UK, USA, Australia and KSA.

 

With a background rooted in theatric storytelling, performance and show design, LPJ’s work unites artistry and precision to deliver experiences with true cultural resonance. He has led show creative direction for artists including Lady Gaga, RAYE, Charli XCX, Ayra Starr, Odeal, Chase & Status, the Sugababes, Post Malone, Bebe Rexha, LeoStayTrill, Leigh-Anne Pinnock and NAO - as well as brand & agency collaborations for Spotify, Visa, YouTube, the MOBO Awards and On Running.

 

Whether crafting for a sports ceremony, conference, product launch, brand experience or a headline show; LPJ brings a rare fluency across performance, production and visual storytelling - creating moments that connect audience & story.